• Target Allocation
• Target Breakdown
• Forecasting
• IMS
• Sales Allocation
• Sales mapping
• Field force structure build up
• Customer number by specialty & by potential
• Target call allocation on CRM

• Multichannel equivalent (F2F, phone call, digital channels )

• Company marketing activity

• Introduction to Pharmaceutical marketing
• Marketing plan (cycle plan)

specialty, coverage, frequency, key messages,etc…

• Call plan & post-call analysis
• Call rate
• Productive call frequency
• Submission interval
• Types of calls
• Actual calls vs target pm
• Actual calls vs target am
• Call Coverage, Frequency, plan adherence
• Addition and deletion
• Time management
• Coaching

• CRM different reports
• E-detailing “CLM”:
  • Visual Aids
  • Messages communicated
  • Call time
• Engagement:
  • AV actions and RTDs
  • Conferences
  • Standalone
  • special things

• Marketing activity approval and tracking
  • Types of marketing activity
  • Marketing activity planning
  • Marketing activity execution
• Reports
• ROI tracking:
  • ROi concept
  • Cost done per customer.
  • Sales achieved per customer.

• Step-by-step guide on exporting
• Best practices for data formatting and ensuring
• Hands-on activity: Attendees extract and download key datasets relevant to
• their business
• Use cases on reducing manual work and increasing efficiency.
• Explore NileCRM’s automation features for tasks, emails, and customer follow-ups

• How to customize dashboards, reports, and charts.
• Tips for optimizing the system to suit individual business
• Case study: Example of a customized NileCRM (requests, training module)
• Practical on NileCRM

• How to turn raw CRM data into valuable business insights.
• Understanding metrics and KPIs is critical for the pharmaceutical industry.
• Hands-on activity: Analyze the data extracted earlier to derive insights.

• Walkthrough of underutilized or new
• Demonstration of integration with other tools
• Case study: Success stories of advanced feature utilization.

• Open discussion
• Attendees share feedback
• Collect suggestions for future training.

• Lunch break and goodbye