Pharma Commercial & SFE Planning for 2027
A practical masterclass for pharma commercial leaders—from strategy to field, from forecast to ROI.
Join NileCRM and industry experts for a full-day conference covering forecasting, workload calculation, target setting, channel mix, and field force ROI.
Why Attend?
Most pharma companies build accurate forecasts—but fail to execute them in the field. The result? Wasted resources, misaligned teams, and missed targets. This conference bridges that gap.
Learn Practical Frameworks for 2027 Planning
Walk away with actionable tools for forecasting, workload calculation, target setting, and field force ROI—ready to apply in your 2027 plan.
Meet the Instructors from Our Webinars — Live
The experts you've been learning from online will be on stage, in person. Ask questions, join discussions, and connect face-to-face.
Network with Senior Pharma Commercial Leaders
Connect with SFE Directors, Commercial Excellence Heads, Marketing Managers, and Sales Operations professionals from across the industry.
Build Your 2027 SFE Plan in a Hands-On Workshop
Participate in a facilitated workshop where you'll draft your 2027 SFE plan—and leave with a reusable template.
Who Should Attend
This conference is designed for professionals responsible for commercial strategy, field force effectiveness, and marketing execution in the pharmaceutical industry.
SFE Directors & Managers
Commercial Excellence Leaders
Sales Operations Professionals
Marketing Directors & Managers
Field Force Managers
Finance Business Partners
Agenda
A full day of practical sessions, real success stories, and hands-on planning.
| Time | Session | Speaker |
|---|---|---|
| 10:00 AM – 11:00 AM | NileCRM: The Platform Behind SFE Excellence | Nagah Mohamed, CRM Instructor, NileCRM |
| 11:00 AM – 12:00 PM | COMMERCIAL STRATEGY & BUDGET PRIORITIES FOR 2027 | Dr. Khaled Gamal, Commercial Excellence Director, Mash Premiere |
| 12:00 PM – 01:00 PM | MARKETING’S ROLE IN SFE: ALIGNING BRAND STRATEGY WITH FIELD EXECUTION | Dr. Ahmed Hany, Marketing Manager, PharmaOverseas Scientific Office |
| Prayer Time & ☕ Coffee Break (30 min) | ||
| 01:30 PM – 02:30 PM | FROM CAMPAIGN TO CONVERSATION: TRANSLATING MARKETING INTO FIELD ACTIVITY | Dr. Ahmed Salah, CVM Cluster Director, Mash Premiere |
| 02:30 PM – 03:30 PM | Forecasting vs. Cycle Planning: Building Your 2027 Plan | Dr. Mohamed Bakr, Sales Force Effectiveness Manager, SUN PHARMA |
| 03:30 PM – 04:30 PM | WORKLOAD, TARGET SETTING & FIELD FORCE ROI | Dr. Ramy Mohie, Commercial Operations Lead, Southeast Asia & Middle East |
| Lunch break & goodbye | ||
Meet Your Speakers
Nagah is a CRM instructor at NileCRM, specializing in SFE platforms, forecast-to-field alignment, and commercial execution. She will open the conference with an introduction to NileCRM and the 2027 planning landscape.
-
NileCRM: The Platform Behind SFE Excellence
-
The 2027 Commercial Landscape: Why Planning Starts Now
He brings deep experience in commercial strategy, budget planning, and field force investment decisions. He will share how commercial leaders are thinking about 2027—and where they're investing.
Commercial Strategy & Budget Priorities for 2027
He specializes in brand strategy and marketing alignment with field execution. He will explore why campaigns fail at the field level—and how to bridge the gap.
Marketing's Role in SFE: Aligning Brand Strategy with Field Execution
Focuses on bridging brand strategy with field reality, helping commercial teams turn marketing ambition into structured, high-impact rep conversations.
From Campaign to Conversation: Translating Marketing into Field Activity
He is an expert in forecasting and cycle planning. He will cover the 4-level forecasting hierarchy and how to operationalize forecasts for 2027.
Forecasting vs. Cycle Planning: Building Your 2027 Plan
He specializes in workload calculation, target setting, and field force ROI. He will present practical frameworks for making the 2027 plan executable and measurable.
Workload, Target Setting & Field Force ROI
Meet Your Speakers
Nagah is a CRM instructor at NileCRM, specializing in SFE platforms, forecast-to-field alignment, and commercial execution. She will open the conference with an introduction to NileCRM and the 2027 planning landscape.
-
NileCRM: The Platform Behind SFE Excellence
-
The 2027 Commercial Landscape: Why Planning Starts Now
He brings deep experience in commercial strategy, budget planning, and field force investment decisions. He will share how commercial leaders are thinking about 2027—and where they're investing.
Commercial Strategy & Budget Priorities for 2027
He specializes in brand strategy and marketing alignment with field execution. He will explore why campaigns fail at the field level—and how to bridge the gap.
Marketing's Role in SFE: Aligning Brand Strategy with Field Execution
Focuses on bridging brand strategy with field reality, helping commercial teams turn marketing ambition into structured, high-impact rep conversations.
From Campaign to Conversation: Translating Marketing into Field Activity
He is an expert in forecasting and cycle planning. He will cover the 4-level forecasting hierarchy and how to operationalize forecasts for 2027.
Forecasting vs. Cycle Planning: Building Your 2027 Plan
He specializes in workload calculation, target setting, and field force ROI. He will present practical frameworks for making the 2027 plan executable and measurable.
Workload, Target Setting & Field Force ROI
Meet Your Speakers
Nagah is a CRM instructor at NileCRM, specializing in SFE platforms, forecast-to-field alignment, and commercial execution. She will open the conference with an introduction to NileCRM and the 2027 planning landscape.
-
NileCRM: The Platform Behind SFE Excellence
-
The 2027 Commercial Landscape: Why Planning Starts Now
He brings deep experience in commercial strategy, budget planning, and field force investment decisions. He will share how commercial leaders are thinking about 2027—and where they're investing.
Commercial Strategy & Budget Priorities for 2027
He specializes in brand strategy and marketing alignment with field execution. He will explore why campaigns fail at the field level—and how to bridge the gap.
Marketing's Role in SFE: Aligning Brand Strategy with Field Execution
Focuses on bridging brand strategy with field reality, helping commercial teams turn marketing ambition into structured, high-impact rep conversations.
From Campaign to Conversation: Translating Marketing into Field Activity
He is an expert in forecasting and cycle planning. He will cover the 4-level forecasting hierarchy and how to operationalize forecasts for 2027.
Forecasting vs. Cycle Planning: Building Your 2027 Plan
He specializes in workload calculation, target setting, and field force ROI. He will present practical frameworks for making the 2027 plan executable and measurable.