Calculating Workload & Target Setting for Pharma Specialties
Learn how to design equitable territories, set achievable HCP visit targets, and build a data-driven call planning framework that maximizes field force ROI.
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Who Should Attend
SFE Managers
Commercial Leaders
Sales Operations Teams
Field Force Effectiveness Professionals
Regional & District Managers
Marketing & Brand Teams
Ramy Mohie
Commercial Excellence Leader
Commercial Excellence leader with deep expertise in Sales Force Effectiveness, CRM/CLM and Omnichannel, Business Analytics, Customer Engagement, and Digital & Commercial Transformation across the Middle East and Southeast Asia markets.
Trusted partner to senior commercial and country leadership across leading pharmaceutical multinationals and regional organizations, with a track record of designing the strategy, operating models, KPIs, incentive frameworks, and SOPs that translate commercial ambition into measurable field execution. Recognized internationally for best-practice commercial excellence and CRM, known for standing up for commercial excellence as a strategic, board-facing capability.
What You’ll Learn
In this practical, hands-on session, you will discover:
Why This Webinar Matters
The Problem
In pharma, a sales force is one of the largest budget line items and the most significant driver of sales. However, this channel has the highest cost per contact, making it critical to ensure full utilization for maximum effectiveness.
Common Struggles:
- Territories with imbalanced workloads — some reps overburdened, others underutilized
- Unclear target visit frequency for different HCP segments
- Difficulty translating commercial strategy into measurable field execution
- Call plan adherence challenges that directly impact sales results
The Solution
A systematic, data-driven approach to calculating workload and setting HCP-specific targets that balances effort with opportunity, ensures fairness, and drives predictable revenue growth.
Webinar Details
Frequently Asked Questions
Is this webinar free?
Yes, this webinar is completely free to attend.
Will the session be recorded?
Yes, all registered attendees will receive a recording of the session. |
How long is the webinar?
The session is approximately 90 minutes, including Q&A. |
Who is this for?
SFE managers, commercial leaders, sales operations teams, and field force professionals in the pharmaceutical industry. |
Will there be practical examples?
Yes, the session includes real-world examples and frameworks you can apply immediately. |
How do I join?
You will receive a link to join the webinar upon registration. |