SFE optimization & KPIs integration between different units
Bridge the Gap Between Marketing Strategy and Field Execution for Maximum Commercial Impact
THE PROBLEM STATEMENT
Why This Matters Right Now
Most pharma organizations struggle with misaligned KPIs across departments:
- Marketing sets brand objectives
- Sales focuses on field targets
- SFE manages execution metrics
- Commercial tracks overall performance
As a result
Siloed data, conflicting priorities, and missed growth opportunities.
What You’ll Learn
In This 2 hours Masterclass, You'll Discover:
MEET YOUR INSTRUCTORS
Dr. Mohamed Bakr
SFE Manager | 15+ Years in Pharma Field Excellence
- Field force optimization
- Territory management
- Performance analytics
- SFE technology implementation
Dr. Ahmed Salah
Sales & Marketing Director | 18+ Years
in Pharma Commercial Leadership
- Commercial strategy design
- Integrated business planning
- Cross-functional team alignment
- Market access optimization
Who Should Attend
This Masterclass Is Perfect For
