Le Passage hotel ,Cairo Airport
Saturday
2nd November 2024
10.00 AM – 6.00 PM
Welcome and Overview
About NileCRM and its core value |
NileCRM |
Brief about each instructor |
NileCRM |
Strategic planning and resource allocation
- Target Allocation
- Target Breakdown
- Forecasting
- IMS
- Sales Allocation
- Sales mapping
- Field force structure build up
- Customer number by specialty & by potential
- Target call allocation on CRM
-
Multichannel equivalent (F2F, phone call, digital channels )
-
Company marketing activity
Pharmaceutical Marketing
- Introduction to Pharmaceutical marketing
- Marketing plan (cycle plan)
specialty, coverage, frequency, key messages,etc…
- Call plan & post-call analysis
- Call rate
- Productive call frequency
- Submission interval
- Types of calls
- Actual calls vs target pm
- Actual calls vs target am
- Call Coverage, Frequency, plan adherence
- Addition and deletion
- Time management
- Coaching
- CRM different reports
- E-detailing “CLM”:
- Visual Aids
- Messages communicated
- Call time
- Engagement:
- AV actions and RTDs
- Conferences
- Standalone
- special things
- Marketing activity approval and tracking
- Types of marketing activity
- Marketing activity planning
- Marketing activity execution
- Reports
- ROI tracking:
- ROi concept
- Cost done per customer.
- Sales achieved per customer.
Extracting Data from The CRM
- Step-by-step guide on exporting
- Best practices for data formatting and ensuring
- Hands-on activity: Attendees extract and download key datasets relevant to
- their business
- Use cases on reducing manual work and increasing efficiency.
- Explore NileCRM’s automation features for tasks, emails, and customer follow-ups
Getting the Most from NileCRM — User Customization
- How to customize dashboards, reports, and charts.
- Tips for optimizing the system to suit individual business
- Case study: Example of a customized NileCRM (requests, training module)
- Practical on NileCRM
Actionable Insights from CRM Data
- How to turn raw CRM data into valuable business insights.
- Understanding metrics and KPIs is critical for the pharmaceutical industry.
- Hands-on activity: Analyze the data extracted earlier to derive insights.
Coffe break
|
30 minutes |
Showcasing Advanced Features
- Walkthrough of underutilized or new
- Demonstration of integration with other tools
- Case study: Success stories of advanced feature utilization.
Open Q&A and Interactive Feedback
- Open discussion
- Attendees share feedback
- Collect suggestions for future training.
Closing
- Lunch break and goodbye